Frequently Asked Questions

Get answers to your questions about eloom's AI-powered SmartSites, custom software development with founder BJ Sallah, and our comprehensive design courses. We cover everything from project initiation to platform specifics.

General Questions

What is eloom?

Eloom replaces static websites with a dynamic, conversational SmartSite that actually does the work a business wishes their website did. Instead of visitors wandering through outdated pages, Eloom ingests a company’s offerings, media, FAQs, reviews, and forms, then uses an onsite AI agent to guide customers to the right product, service, or action—showing, not telling. It pulls in CRM, scheduling, payments, and customer data to drive conversions, not just answer questions. For mid-market and enterprise teams, Eloom becomes the visual layer on top of their existing systems: a brand-aligned, AI-driven interface that updates itself, handles customer intent, and turns any website into an intelligent, always-on sales associate.

Why did you start eloom?

I started eloom because I wanted to give businesses a way to have a website that truly works FOR them. After building sites for years, I saw that they often fail to convert and are expensive to maintain. SmartSites were created to guide customers efficiently to where they want to go, solving the core issues of traditional websites.

Marketing graphic for Eloom showing a website adapting its content for business and leisure travelers, demonstrating AI personalization. — Eloom uses AI to personalize website content for each visitor, guiding them to the most relevant action.

Working with BJ Sallah

To start a software project, book an appointment, or inquire about services, the best way is to use the contact form or email BJ Sallah directly. All design courses are self-paced for maximum flexibility.

What's your specialty?

I'm a fullstack developer, which means I handle everything from user interface (UI) design and front-end development to backend infrastructure and database management.

How do I start a coaching or software project with you?

For my software and coaching services, you can reach out via the contact form on the SmartSite, or email me directly at sallah@eloom.ai. For design courses, you can enroll directly through the links provided!

How can I book an appointment?

The easiest way to book is via the link on my SmartSite. If you run into any issues with the calendar link, please use the contact form or email me directly at sallah@eloom.ai and I will personally handle your scheduling.

What payment methods do you accept?

We accept all major credit cards, Apple Pay, and Google Pay. Cash is also accepted, but digital payment is preferred for a smoother and faster process.

AI customer engagement marketing graphic showing an AI guiding a user to the right fitness plan, demonstrating proactive customer support. — Eloom's AI anticipates customer needs and provides answers and next steps before they have to ask.

Design Courses

Are the design courses self-paced?

Absolutely! All my courses, including the Logo Design Masterclass and Online Design Course, are structured for flexible, self-paced learning. You can access the materials anytime that fits your schedule.

What exactly is included in the $2,000 Logo Design course curriculum?

The $2,000 Logo Design Masterclass is a deep-dive comprehensive program. It includes 5 core modules: 1. Discovery & Strategy, 2. Conceptualization & Sketching, 3. Vector Execution in Illustrator, 4. Typography & Color Theory, and 5. Final Presentation & Brand Guidelines. You receive all source files, a portfolio-ready project, and direct feedback on your work.